This masterclass helps a leadership team create the spine of a growth strategy in ninety focused minutes. The output is not a finished plan; it is a coherent set of choices ready for evidence and refinement.

Before the session

Bring current commercial targets, funnel and retention data, recent customer evidence, major commitments, and known market changes. Invite only people needed to make or implement the decisions.

The 90-minute agenda

Use strict timeboxes and record unresolved assumptions separately so the group keeps moving.

  1. 0–15: define the ambition and decision horizon.
  2. 15–35: identify and rank the primary constraints.
  3. 35–55: choose the customer and behavior that matter most.
  4. 55–75: select up to three priority plays.
  5. 75–90: assign evidence, owners, and the first review.

The strategy spine

Complete one page containing context, customer, constraint, outcome, plays, reasons to believe, tradeoffs, leading indicators, and risks. Every participant should be able to explain it in the same language.

After the workshop

Validate the weakest assumptions within two weeks. Convert plays into experiment or delivery briefs, publish the scorecard, and schedule a weekly evidence review. Do not allow the document to become a substitute for operating rhythm.

The useful part

What to take into your next growth conversation

  1. 01Identify the constraint that should shape the strategy.
  2. 02Translate ambition into a measurable commercial behavior.
  3. 03Choose priority plays with explicit reasons to believe.
Turn the idea into action

Bring us the growth decision your team is circling.

We’ll help you expose the real tradeoff and identify a useful next move.

Request a Growth Diagnosis ↗